We think the world reads its data backwards.
Encyclix is a different way to understand companies — one that starts with the evidence and lets the story follow.
Bottom-up, not top-down.
Most analysis is top-down. It begins with a view — a thesis, a narrative, a position someone already holds — and then goes looking for the data that supports it. The conclusion comes first; the figures are recruited afterwards.
Encyclix is bottom-up. We begin with the data itself — the primary record, before anyone has had a chance to spin it — and let the picture emerge from what's actually there. We don't decide what the story is and then prove it. We read the numbers, and the story is whatever they say.
It's a small shift in order with a big difference in honesty. When you start from the data, you can't quietly leave out the parts that don't fit.
We make the public record usable.
An enormous amount of valuable information is already public. The problem isn't access — it's usability. The data is buried in documents built for specialists, in formats that resist comparison, at a length almost no one has time to read.
Encyclix does the unglamorous work in between: finding the records, extracting the figures, reconciling them against their source, and turning them into something a person can actually browse and understand. We don't create new data. We create new access to it.
We've started with the insurance market — the part of the financial world where the data is hardest to find and most worth surfacing. It's the proof of the idea. It isn't the limit of it.
An analyst you can talk to.
Reading the data is one thing. Questioning it is another. Sarah is our built-in analyst — ask her what a company's numbers mean, what moved a result, or how one firm stacks up against another, and she'll answer from that company's own data, not from generic commentary.
She's the difference between reading a story and being able to interrogate it.
Sarah
AI analyst
What drove the change in this syndicate's combined ratio last year?
The improvement was led by a fall in the loss ratio, with prior-year reserve releases offsetting a slightly higher expense ratio. Here's the breakdown…
Built to scale with the reader.
Encyclix is designed to meet people where they are. A curious reader gets a clear, honest window into the companies behind the headlines. A professional gets the full depth. A board member or non-executive gets to see how a firm is really performing — and to ask it questions directly. An analyst gets to start from the raw material and reach their own conclusions.
Same data underneath. Different depth on top.
Our principles.
Clarity over complexity
If it needs a specialist to read, we haven't finished the job. Every figure gets a plain-English explanation.
Progressive depth
Useful to a student and to a board member — at their own level, without dumbing anything down.
Trust through transparency
Every number traces back to its source. We'd rather show our working than ask you to take our word for it.
The encyclopedia is the destination.
Insurance is the start. From here, Encyclix will widen — to more of the financial world, and to the broader economic and environmental forces that shape every company in it. The ambition is an encyclopedia of the data that runs the world: comprehensive, trustworthy, and built to be explored.
We're opening it up gradually, and carefully, while we get it right.
Come in early.
Encyclix is invite-only for now. Join the waiting list and we'll be in touch — or redeem an invite code if you've been given one.